Revenue Recovery Lab

Dispensary Revenue Leakage Calculator

Size a lapsed-customer recovery opportunity using your own economics. The default reactivation rates are deliberately hypothetical so the calculator does not pretend a universal cannabis benchmark exists.

Reachable lapsed customers

customers

Average order value

Expected recovered orders

orders

Gross margin

Average incentive cost per reactivated customer

Incremental campaign cost

Recovery scenarios

The 2%, 5%, and 10% rates below are hypothetical scenarios for planning—not cannabis benchmarks or performance promises.

Conservative

2% reactivation

Customers recovered: 20
Recovered revenue: $1,300
Incentive cost: $200
Est. net gross profit: $135

Base

5% reactivation

Customers recovered: 50
Recovered revenue: $3,250
Incentive cost: $500
Est. net gross profit: $713

High

10% reactivation

Customers recovered: 100
Recovered revenue: $6,500
Incentive cost: $1,000
Est. net gross profit: $1,675

How to use this: replace every default with your own customer, AOV, margin, incentive, and campaign-cost data. Use the result to size an opportunity, not to claim incremental lift. After execution, compare observed behavior with a useful baseline or holdout when possible.

Want the methodology?

Read the full Revenue Recovery Lab guide on inactivity windows, reachability, incrementality, gross profit, and governed win-back execution.

Read the playbook

Run a real preflight

BakedBot's free Revenue Leak Check starts with public store and menu signals before you connect customer data.

Check my revenue leak