Zaza Factory: Automating Retention with Craig
Zaza Factory stopped sending generic blasts and started sending high-intent messages. Using Craig (Marketing AI), they transformed their CRM from a database into a revenue engine.
"We used to fear 'Send'. Now we just trust Craig."
The Challenge
Zaza Factory was struggling with "batch and blast" fatigue. Their open rates were plummeting, and their marketing team spent 20+ hours a week manually drafting compliant SMS and email copy. They needed a way to scale their outreach without hiring a full-scale agency.
The Solution
They implemented **Craig**, BakedBot's Marketing AI agent. Craig didn't just automate the sending; he automated the *thinking*. By analyzing purchase history and behavioral data, Craig generated personalized, compliant sequences for every stage of the customer lifecycle.
Lifecycle Playbooks
Deebo Compliance Engine
The Results
Personalization at Scale
Open rates jumped from 12% to over 19% on average across all automated campaigns.
Repeat Revenue
Customer repeat purchase rate grew by 30%, adding significant LTV to their database.
Cost Reduction
Replaced three separate tool subscriptions with BakedBot's unified Retain tier.