Zaza Factory: Lifecycle Automation Workflow
This workflow note documents how Craig can turn customer lifecycle signals into segmented campaign proposals with compliance review and measurement built into the operating loop.
Workflow documentation — customer quotes and quantified outcomes require verified evidence.
The Challenge
The workflow addresses a common operator problem: generic batch-and-blast messaging, manual campaign production, and disconnected compliance review. The goal is to make lifecycle execution more targeted and governed.
The Solution
The documented pattern uses Craig, BakedBot's marketing agent, to turn purchase-history and lifecycle signals into personalized campaign proposals, with Deebo providing a compliance review before governed execution.
Lifecycle Playbooks
Deebo Compliance Engine
What the workflow validates
Segmentation
Lifecycle signals can drive more specific campaign proposals than one-size-fits-all blasts.
Governed retention
Welcome and win-back workflows can be prepared with compliance and approval gates attached.
Measurement-ready
Open rate, repeat purchase, and revenue lift should be published only after verified measurement is attached.