Simply Pure Trenton Is Going Live on BakedBot — and Tahir Johnson's Story Is Why It Matters

There's a version of "cannabis technology" that serves only the big operators. The MSOs. The companies with eight-figure budgets and rooms full of engineers. Tools that promise everything but require a dedicated IT team to run them.

BakedBot was built to be the opposite of that.

Which is why the announcement we're making today matters more than any press release: Simply Pure Trenton is going live on BakedBot, and the person behind it is someone who has spent years fighting for exactly the kind of dispensary we were built to serve.

Meet Tahir Johnson

Tahir Johnson is the President of the Minority Cannabis Business Association (MCBA) and the founder of Simply Pure Trenton — a licensed dispensary at 1531 N. Olden Ave. in Ewing Township, New Jersey, that opened in July 2023.

He's also a BakedBot Company Advisor.

That last part is significant. Tahir didn't just sign up as a customer — he joined our team in an advisory capacity because he believes what we're building is exactly what independent and social equity operators need to compete.

"The technology gap between well-funded operators and independent dispensaries is real," Tahir has said. "Tools like BakedBot level that playing field. That's not a nice-to-have. It's an existential need."

Why New Jersey

New Jersey's adult-use market is one of the most dynamic in the country — and one of the most competitive. The state has made a deliberate commitment to social equity licensing, with programs designed to get impacted communities into the industry. Simply Pure is part of that wave.

But having a license is only the beginning. Once the doors open, dispensaries face the same retention, marketing, and competitive intelligence challenges as everyone else — without the corporate parent company resources that MSOs can draw on.

BakedBot gives Simply Pure the same capabilities a well-funded operator gets, without the price tag that locks independent operators out.

The Full Circle Moment

Here's what makes this story remarkable: Tahir Johnson is simultaneously:

1. A BakedBot Company Advisor — helping shape how we build for independent operators
2. The MCBA President — representing hundreds of minority cannabis business owners across the country
3. An incoming BakedBot customer — going live with Simply Pure Trenton

This isn't a sponsorship arrangement. This is what genuine alignment looks like. Tahir is betting his own business on the product he helped shape, and bringing the credibility of the MCBA's network with him.

For BakedBot, that means our tools will be shaped by the operators who need them most — not just the operators with the biggest budgets.

What Simply Pure Trenton Gets on Day One

When Simply Pure goes live on BakedBot, they get:

• Check-in & welcome flow — every new customer automatically enters a compliant onboarding sequence
• Win-back campaigns — customers who haven't visited in 45 days get personalized re-engagement
• New Jersey compliance — all messaging pre-approved for NJ regulations by Deebo, our compliance AI
• Competitive intelligence — weekly reports on competing dispensaries in the Trenton/Ewing market
• AI budtender — strain and product recommendations powered by Smokey

If you're a social equity operator in New Jersey or anywhere in the Northeast, Simply Pure's launch is the proof of concept you've been waiting for.

Contact us to learn more about our social equity pricing →