Martez Knox on the Influencer Podcast: How BakedBot Brings Netflix-Level Personalization to Cannabis

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In episode #158 of the Influencer Podcast, Dr. Bill Williams sat down with Martez Knox — CEO and co-founder of BakedBot AI — for a wide-ranging conversation about artificial intelligence, the cannabis industry, and the future of personalized retail.

The interview covers BakedBot's founding story, the Netflix analogy that drives the company's product philosophy, and where Martez sees autonomous AI agents taking the dispensary experience over the next few years.

Here are the key themes from the conversation.

The Cannabis Industry Needed a Netflix Moment

Martez opens with the analogy that has defined BakedBot's pitch since day one:

"When you look out at the cannabis industry, it's kind of like how the movie industry was 20 years ago. You had all these different titles and all these different genres, but there was no real way of it being organized or for you to find out: is this something I would like? You might tune in and watch five movies before you actually find a good one. The innovation Netflix brought was using machine learning to discover what movies you'd actually be likely to like. That's what we're bringing to cannabis retail."

With hundreds of strains and products on the shelf, a customer who walks in and gets the wrong product — one that doesn't match their tolerance, their mood, or their medical needs — is a customer who doesn't come back. The cost of a bad experience in cannabis is a lost customer. The opportunity cost is every purchase they would have made over the next five years.

Co-Founding BakedBot with Greg Jack Allen

Martez describes BakedBot as "one half of a duo" — he and co-founder Greg Jack Allen built the company together. Martez brings the marketing and lead generation background, having worked in chatbots and automation since 2018 and 2019. Greg brings the technical architecture.

Together they focused on building AI solutions at the intersection of two complex challenges: cannabis regulation compliance and personalized marketing at scale.

BakedBot's AI Stack

When Dr. Williams asks which AI tools Martez works with, he's candid:

"We use ChatGPT as well as — I'll say I'm a fan of Claude 3. We also have our own GPT — it's called BakedBot GPT — a cannabis-focused GPT that's trained on all sorts of neat cannabis data."

On Claude specifically: