Cannabis Retention Recovery: Turning Dormant Customers Into Repeat Revenue

Why retention is the fastest recovery path

Most dispensaries do not need a bigger top-of-funnel problem before they fix the repeat-purchase leak. They need a reliable way to spot customers who already bought, understand what they liked, and bring them back with compliant, useful outreach.

BakedBot's recovery workflow starts with three signals:

• Customers who have not returned within the expected purchase window.
• Products or categories that are aging, overstocked, or strategically important.
• Compliance-safe messaging rules for the state and store.

How the workflow runs

The operator reviews the proposed audience, offer logic, message copy, and expected impact in the dashboard. BakedBot keeps the human approval step in place before SMS or email goes out, then tracks outcomes back to orders when POS data is available.

What to measure

The core metrics are recovered customers, attributed revenue, gross margin, unsubscribes, and compliance review outcomes. A good recovery loop should improve revenue without turning outreach into noise.