BakedBot integrates directly with CannMenus to give Ezal — our dedicated competitive intelligence agent — a real-time view of every competitor's menu, pricing, and promotions. Every day, Ezal reads CannMenus data across your market and surfaces what changed. You find out before it costs you customers.
Meet Ezal — BakedBot's competitive intelligence agent
Ezal runs a daily scan of your competitive market using CannMenus as his primary data source. He reads live menus, tracks price moves, spots promotions, and identifies product gaps — then hands his findings to Marty for the morning briefing. CannMenus is the backbone. Ezal is the analyst that makes it actionable.
CannMenus provides the raw feed. Ezal turns it into competitive intelligence your team can act on — surfaced automatically in your daily briefing.
Every day, Ezal uses CannMenus data to read the live menus of every competitor in your market — current prices, available products, active promotions, and out-of-stock items.
When a competitor drops the price on a product you carry, Ezal catches it in the same daily scan. You know about pricing moves before they affect your foot traffic.
CannMenus data lets Ezal identify products your competitors carry that you don't — and products you carry that they've gone out of stock on, creating a window to capture that demand.
Ezal surfaces active deals and promotions across competitor menus. If a nearby dispensary is running a half-off flower Friday, your weekly briefing will include it.
CannMenus aggregates menu data across hundreds of dispensaries. Ezal uses that breadth to track up to 15 competitors simultaneously across your market — not just the one next door.
Ezal's CannMenus-powered findings flow directly into Marty's morning briefing. Every Monday, you see your competitive position summarized alongside your retention metrics.
Every data point below is pulled from CannMenus on each daily scan and fed into Ezal's competitive analysis.
Live menu prices
Current price per gram, eighth, quarter, ounce for every tracked product category
Product availability
In-stock vs. out-of-stock across competitor SKUs — updated on each daily scan
Active promotions
Deals, bundle pricing, happy-hour specials, and loyalty point multipliers
Menu breadth
Product count by category — flower, concentrates, edibles, topicals, accessories
Brand presence
Which brands a competitor carries — useful for spotting exclusive relationships or distribution gaps
Historical trends
Price changes over time across tracked competitors, surfaced in the weekly competitive report
Competitor tracking is available on all paid plans. See full plan comparison →
The May 2026 Thrive Syracuse pilot snapshot documented competitor-menu monitoring across multiple upstate New York markets. That dated workflow helped validate the competitive-intelligence pattern BakedBot uses today.
Get a free competitive snapshotWe run a free competitive snapshot for every dispensary we talk to — powered by CannMenus data, analyzed by Ezal, delivered before you spend a dollar. No commitment required.